Daimler: Dieter Zetsche takes initial stock
BACKGROUND AND FUTURE Daimler without Group CEO Dieter Zetsche: The SWR television program on the third channel will show the documentary "Zetsche is leaving - where is Daimler headed?" on Tuesday, May 21, at 9 pm. Dieter Zetsche was at the helm of the Daimler Group for more than 13 years. He gave the car company a face and steered it not only out of the red, [...]
Dieter Zetsche headed the Daimler Group for more than 13 years. He gave the car company a face and not only steered it out of the red, but also shaped a new image - young, dynamic, modern. Now he is stepping down to make way for the Swede Ola Källenius.
Electromobility and autonomous driving
The documentary takes a look at this era. What drove Dieter Zetsche and in what shape does he leave the company? Will Daimler manage the turnaround to electromobility and autonomous driving?
The automotive industry is facing a turning point, and software is becoming increasingly important. What role will traditional vehicle manufacturers like Daimler play in the future?
Challenge from new types of competitors
The automaker not only wants to remain the number one premium provider, but also play a leading role in the billion-dollar market for urban mobility, mobility on demand. To this end, Dieter Zetsche has invested large sums in companies such as Mytaxi, Moovel and Car2go. Can the Swabians stand up to Silicon Valley and hold their own against new types of competitors like Tesla, Google, Uber or Chinese challengers?
Ups and downs of the Stuttgart Group
Afterwards, SWR editor-in-chief Fritz Frey talks to Dieter Zetsche about the ups and downs of the automotive group: about moose tests, scenes of his marriage to Chrysler, and his personal plan to become the company's supervisory board chairman in two years.
