Dacia: leap over the 100,000 mark 🎥
SUCCESS By the end of November, Dacia had sold more than 100,000 vehicles in Switzerland. With its focus on the essentials, the brand, which is part of the Renault Group, has regularly set new standards since its market launch in 2005.
When Dacia launched the Logan model in Switzerland in 2005, the brand had sold 58 vehicles by the end of the year. Now, in November 2023, Dacia has broken the milestone of 100,000 units sold since 2005 and is one of the eight most successful suppliers on the Swiss private customer market. With its focus on the essentials, robust outdoor character and smart product design, Dacia has built up a range that is precisely tailored to the needs of its customers.
Design-to-cost strategy
Claudia Meyer, Managing Director Dacia Switzerland: "Over the past 20 years, Dacia has been able to continuously increase its market share in Switzerland, and many major brand names are now listed behind Dacia in the brand rankings."
The Romanian brand's success is based on an efficient corporate strategy that focuses primarily on the needs of customers. Dacia models are developed according to the design-to-cost strategy in order to offer users exactly what they need without increasing vehicle prices through superfluous functions.
Models for every need
Every Dacia model is focused on the essentials and designed to be economical and ecologically sound. The brand underlines this with a young product range that covers all the needs of private buyers with five models. These include the electric city runabout Spring, the bestsellers Sandero and Sandero Stepway, the seven-seater family crossover Jogger and the Duster, the third generation of which will be launched on the Swiss market in spring 2024.
Every Dacia claims to offer the best value for money.
Also successful in Europe
In addition to the 100,000th sale in Switzerland, Dacia also recorded considerable success at European level at the end of November. The brand is the second-strongest provider in the European private customer segment - with a market share of 8.4 percent in 2023 (to October) and more than 8.3 million vehicles sold since 2005. The market share in Europe has risen from 0.7 percent in 2005 to 4.4 percent.
Video: @am-automagagazintv
dacia.ch
