Cupra: Martina Hingis is now part of the team š„
STRONG PARTNERS The Cupra tribe has a new celebrity addition: as of now, Martina Hingis is part of the successful team of the Spanish car brand as Swiss brand ambassador.
Martina Hingis is part of Cupra Switzerland's "Be a Game Changer" campaign and she can be seen on posters in Switzerland until October 26. In the second campaign phase, she replaces Ana-Maria CrnogorÄeviÄ, who is also part of the Swiss tribe.
Ana-Maria CrnogorÄeviÄ is a Swiss-Croatian football player. The striker and defender is under contract with FC Barcelona and plays for the Swiss national team, of which she is the record goal scorer since June 2016.
Passion, determination and performance
Nicolas Hobi, Head of Marketing Cupra Switzerland, is honored to work with the award-winning tennis player: "No brand would be successful without its Tribe. People who embody and live the values of a brand. This includes our customers, the Cupra Masters, and of course our Ambassadors. Martina ascended to the Olympus of tennis heaven at a young age thanks to her passion, determination and performance. Qualities to which we attach particular importance at Cupra."
First meeting at padel tennis in Rothenburg
It's quite possible that Martina Hingis will be found in her Cupra Formentor e-Hybrid on her way to a game of padel tennis. Cupra is committed to promoting padel tennis internationally, and Martina Hingis has also taken a liking to the sport, which is growing worldwide.
With Ana-Maria CrnogorÄeviÄ, Martina Hingis competed against two Swiss padel tennis professionals in the Padelta Padel Hall in Rothenburg to kick off the Cupra Team collaboration. With success, of course, as the video shows.