Cupra: You meet at Cap Formentor 🎥
VIRTUALLY MITEINANDER Seat was an early adopter of digitization. The company is now benefiting from this under Corona conditions when training future advisors for the Cupra sports brand at local dealers. Brand experts were familiarized with Cupra's models and lifestyle collection in real time. Over 600 of them, so-called Cupra Masters, were [...]
Brand experts were introduced to Cupra's models and lifestyle collection in real time.
More than 600 of them, so-called Cupra Masters, were prepared for their jobs in the virtual "Cupra e-Garage at Cap Formentor" with the help of virtual reality.
On the communication platform, users can create avatars and interact with others via voice and chat functions.
Lifestyle collection and various branded content
The prospective brand experts from 35 countries were familiarized with the vehicle models, the lifestyle collection and various other brand contents in real time in the virtual auditorium and in live courses. To fully digitize the training, an app was also created, for example, with which all employees can interact with each other.
