Cupra: Details of the new design language 🎥
SHOWING CHARACTER STRENGTH Jorge DÃez, head of design at the Spanish Cupra brand, explains details of the future models. A strong character and new features are to characterize the exterior, while the interior must hint at driving pleasure.
People fall in love not only with their hearts, but also with their brains. According to the manufacturers, the future Cupra brand models will also arouse comparable feelings.
The recently unveiled Cupra models Urban Rebel, Tavascan and Terramar should make you fall in love with them in seven seconds, or at least that's what Cupra design chief Jorge DÃez believes.
Design with award
Jorge DÃez: "Creating the future without looking to the past is a spectacular journey. Our ultimate goal is to make people fall in love with our cars and to create unique experiences."
In any case, the brand received the prestigious Golden Steering Wheel awards last year for the first Formentor and Born models designed entirely by Cupra.
Looking ahead
Cupra looks to the future. The cockpits of future vehicles will offer an unprecedented sense of space when they enter the market in the coming years.
Jorge DÃez: "At Cupra, we are crazy about driving. Sitting behind the wheel of the new models will be a sensory experience where everything is focused on driving fun."
Sustainability is also a key component of the new interior. Recycled materials are used, and new techniques such as parametric design and 3D printing give the vehicles a distinctive character.
Jorge DÃez is convinced: "Technology and sustainability will go hand in hand - with the aim of generating strong and immediate emotions."
