Cupra: Award for the e-Racer
DESIGN AWARD The Cupra e-Racer may not have won a race yet, but its designers have already received a prestigious award, the first for the brand. The Cupra e-Racer is the world's first purely electric touring car. It has now won the German Design Council's Automotive Brand Contest 2018 in the Concepts category. We are delighted [...]
The Cupra e-Racer is the world's first purely electric touring car. It has now won the German Design Council's Automotive Brand Contest 2018 in the Concepts category.
Nobody is happier about this than the head of design at Cupra and Seat.
Alejandro Mesonero-Romanos: "This award is the first for the Cupra brand. It is recognition of the hard work and commitment of everyone involved at Cupra. The whole team can be very proud of this award."
World premiere at the Geneva Motor Show 2018
The design of the Cupra e-Racer is primarily focused on efficiency and speed. The electric touring car with up to 500 kW (680 hp) shines with its exceptional proportions: It is low, wide and has an extremely long wheelbase.
It had its world premiere last March in Geneva. The E-TCR, a special racing series for electric touring cars, is expected to be launched in 2020.
Award for outstanding product and communication design
The renowned Automotive Brand Contest is the only international design competition for automotive brands and is one of the most important industry events.
With this competition, the German Design Council, which was founded in 1953 on the initiative of the German Bundestag, honors outstanding product and communication design and draws attention to the fundamental importance of brand and brand design in the automotive industry.
Industry-experienced, independent jury of experts
The German Design Council is one of the world's leading competence centers for communication and knowledge transfer in the field of design. Its circle of founders includes more than 300 companies, and its wide-ranging activities pursue one goal: to communicate the sustainable increase in brand value through the strategic use of design.
The industry-experienced, independent jury of experts is made up of representatives from the media, design, brand communication and universities.
