Caravan Salon: Volkswagen presents new Vanlife brand 🎥

Meeting place for motorhome enthusiasts

The Caravan Salon in Düsseldorf is the world's largest trade fair for motorhomes and caravans and attracts thousands of visitors every year. From August 31 to September 8, 2024, over 700 exhibitors will present their latest models, innovations and accessories for mobile travel. This is where industry experts, families, adventurers and everyone who loves life on the road meet.

A new era of vanlife

Volkswagen Commercial Vehicles (VWN) presented the new "California" brand at this year's Caravan Salon in Düsseldorf. With this extension, VWN is offering a unique range of services, products and experiences relating to vanlife. "California" is aimed at owners of all VW motorhomes and also invites drivers of campers from other manufacturers to become part of this new world.

New models for every kind of adventure

The Caddy California is the ideal choice for adventurers looking for a compact motorhome with great versatility. The new PanAmericana package makes the Caddy California even more robust and better equipped for difficult terrain. The package includes an all-terrain look with gray bumpers and wheel arch linings as well as 17-inch gloss-turned alloy wheels. Despite its compact size, the Caddy California offers a well thought-out interior design with an optional mini-kitchen, which is perfect for spontaneous short trips.

The Grand California, based on the advanced Crafter, offers maximum comfort and state-of-the-art technology. With two body variants - the Grand California 600 and the 680 - it is aimed at travelers who appreciate plenty of space and comfort. The newly developed cockpit landscape, the digital instruments and the ultra-modern infotainment system set new standards in the motorhome sector. Equipped with a wide range of assistance systems and a powerful 120 kW (163 hp) turbodiesel, the Grand California is ideally prepared for long journeys and demanding driving conditions.

The New California builds on the legacy of its predecessors and takes the vanlife experience to a new level. With its modern design, a highly flexible interior and the integration of the latest digital features, the New California offers the perfect combination of everyday practicality and travel mobility. For the first time, the California is available with a plug-in hybrid all-wheel drive, which enables temporary use as an electric vehicle and at the same time guarantees long ranges. The "Beach", "Beach Camper", "Coast" and "Ocean" model variants offer the right vehicle for every type of adventure.

A musical highlight

The launch of the new "California" brand will be accompanied by the Swiss musician and VW Commercial Vehicles brand ambassador Pat Burgener. As a passionate surfer and camper, Burgener perfectly embodies the lifestyle that the new "California" world wants to convey. In keeping with this, he has written an exclusive song called "Free" (on Spotify and video above), which musically captures the freedom and adventure of vanlife. The song will play a central role in the brand campaign and emphasize the experiences and emotions associated with the new "California" world.

The digital companion for vanlife fans

With the launch of the new "California" brand, Volkswagen Commercial Vehicles has also developed a special app that makes traveling even more comfortable and exciting. The California App is the ideal digital companion for anyone who wants to enjoy van life to the full. It combines numerous functions and services that make planning and experiencing trips with a VW Camper a seamless experience.

Travel planning made easy

The California App offers extensive travel planning options. Users can book exclusive pitches, campsites and even overnight stays in partner hotels such as the "Hotel California" directly via the app. In addition, the app provides personalized travel tips tailored to the user's individual preferences - be it for nature experiences, urban adventures or coastal trips.

Direct control of the camper functions

A special function of the California App is the ability to control many camper features directly from your smartphone. From controlling the auxiliary heating to monitoring the water tanks and adjusting the interior lighting - everything can be conveniently controlled via the app. This functionality not only makes traveling more comfortable, but also provides additional safety and control on the road. 

Exclusive content and offers for club members

Members of the new California Club benefit from exclusive offers and content in the app. These include special discounts on lifestyle accessories, events and rental vehicles. The app also offers the opportunity to interact with other Vanlife fans and take part in community events. This makes the California app a central tool for getting the most out of the new Vanlife brand.

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