Bugatti: Luxury Summit in Molsheim
RECOGNIZING BOUNDARIES For the first time, Bugatti has brought together well-known brands and renowned experts for a Luxury Summit to discuss the future of luxury in a changing world.
The Luxury Summit at Bugatti's headquarters, Château Saint Jean in Molsheim, was designed as a forum to discuss current developments, but also to jointly shape the future of luxury. At the château, once purchased by Ettore Bugatti to house his clients, luxury experts and heads of leading luxury brands gathered to discuss the future of luxury. The fitting place for the meeting.
Modernity and sustainability
The moderator and host was Rebecca Robins, author and expert on brands, luxury and culture. In his opening keynote, Professor Ashok Som showed how the Covid 19 pandemic has changed the mindset of consumers and how luxury brands need to adapt. The bottom line: the way customers engage with brands today is changing faster than ever before.
In the panel discussion, Mate Rimac, CEO of Bugatti Rimac, Daniela Ott and Manuel Mallen, CEO of Courbet, addressed the topic of sustainability. Among the topics discussed were how brands are dealing with the fact that sustainability has become a core component of the modern luxury world, from environmentally friendly materials to full traceability in the production of a product.
More efficient and predictable
Summing up the day's insights into the world of luxury fell to the keynote speaker, luxury expert and researcher Hannes Gurzki. His closing presentation highlighted what will always make a luxury brand - they are paradoxes: a brand must be rare, but growing; innovative, but steeped in tradition; physical, but digital; global, but local; and data-driven, but people-centric. In a world where AI can make many areas more efficient and predictable, it is the surprising human aspects that will make exceptional luxury products stand out.
