Bridgestone: New marketing and sales director
Torsten Classen took over the position of director for the PW tire division in the Bridgestone Central Region (CER) on February 1. He is thus responsible for all PW marketing and sales activities in Germany, Austria and Switzerland. Responsibility for the overall business in Switzerland lies with Urs Lüchinger, Country Manager and Head of Bridgestone [...]
Responsibility for the overall business in Switzerland lies with Urs Lüchinger, Country Manager and Head of Bridgestone Europe NV/SA Branch Switzerland. As Country Manager for Switzerland, Urs Lüchinger reports to Torsten Classen, Consumer Director Bridgestone Central Region (CER). Classen (45) was previously employed at Sodastream GmbH in Bad Soden (D). He began his career at Nestlé AG in Frankfurt am Main (D). Geert Schoors is also taking on a new role at Bridgestone. He is General Manager of Global Business Solution Strategy with immediate effect. Schoors most recently worked in the EU Head Quarter and DACH Head Quarter at Bridgestone.
