AutoScout24: Online, the Golf is in first place
ANALYSIS The AutoScout24 online marketplace recorded around 25 million visits in 2022. Analysis of the platform shows that SUVs and cars in classic colors were the most sought-after items last year.
In terms of fuel types, the search is increasingly targeted at cars with alternative drive types. However, the VW Golf continued to be the most popular - the ads for that model were clicked on most frequently on AutoScout24. The typical visitor is between 25 and 44 years old and searched for his dream car via his smartphone in the evening. In 2022, a total of over 750,000 vehicles were advertised on Autoscout24.
Golf is most sought-after vehicle
Mathias Jenny, Head of User Experience Research: "Based on our analyses, we see that people often search first by make and model. Last year, for example, the VW Golf topped the ranking of the most sought-after vehicles. The model has been around for almost 50 years. It is therefore known over several generations. In addition, the Golf is a very compact and versatile car. Further, the model has a very good value retention."
The Porsche 911 made it into second place with around 5.3 million page views. The Skoda Octavia followed in third place with around 2.5 million clicks. Fourth place went to the BMW X5, and fifth place to the VW Tiguan.
Switzerland is now an SUV country
Whereas station wagons were still the most sought-after body type at the end of 2021, search queries became fewer and fewer throughout the year. From May 2022, SUVs will take over. Limousines were in third place in the ranking. Visitors searched most frequently for conventional combustion models. However, vehicles with alternative drive systems are increasingly catching up.
Black or white are in demand
The trend color for the car in 2022 was simply black or white. Around two-thirds of all Autoscout24 visitors therefore chose colors that are not actually colors at all. The colors blue, red and gray followed clearly behind. Search queries for exotic colors such as yellow or orange were very few.
