Auto Zürich: New record this year
This year's Auto Zürich showed that the trend that sees motor shows in general on the decline does not apply to everyone. Contrary to such prophecies, the trade fair in Oerlikon actually increased in popularity.
With exactly 62,068 tickets sold, all exhibition space sold, 60 brand presentations with over 80 new products, this was an absolute record in the trade fair's 37-year history. The easily accessible ev experience once again met with an unexpectedly large response from exhibitors and visitors. Around 1300 test drives were carried out with 22 different electric vehicles. This corresponds to an increase of 30 percent compared to 2022.
In terms of the number of brands represented, these key figures make Auto Zürich one of the most diverse motor shows of its kind.
Signs for importers and dealers
Karl Bieri, President of Auto Zürich, sees this success as a strong signal for importers and dealers in Switzerland: "This year's Auto Zürich 2023 was a great success and a trailblazer for mobility behavior in our country. The visitors are an impressive demonstration of people's continuing interest in the mobility of the future - and reflect the conviction that the sustainable and digital car will play a central role in this."
