Doha Motor Show: Geneva helps launch 🎥
WHERE TO MEET 30 renowned brands have signed up for the first automotive show in Qatar, according to the Geneva International Motorshow, which is working with organizers in the Persian Gulf emirate.
According to the organizer, ten product premieres will be exhibited at the trade fair from October 5 to 14, 2023. However, the names of the exhibitors will be announced in the coming weeks. In addition to the trade show at the Doha Exhibition and Convention Center (gallery on the right), a forum on the future of automotive design will be held simultaneously at the National Museum (gallery in the middle) of Qatar.
Space for international events
With the motor show, Qatar is continuing its strategy of promoting itself as a place for internationally important events, which in turn is expected to translate into a growing number of tourists. In March, for example, the ninth "Destination Wedding Planners Congress" was held, the largest event of its kind in the world, and a month earlier exhibitors at the Doha Jewellery and Watches Exhibition met in Doha.
Trade fair, Formula 1 and offroad
In addition to the car show, visitors can also attend the Formula 1 Grand Prix (October 6-8). Switzerland is currently offering a trip to the show and race for 1200 francs. In addition, visitors can book off-road driving experiences (gallery on the left) in the Sealine Desert and on the Formula 1 Lusail International Circuit or visit the new automobile museum.
Wealthy visitors in focus
According to the concept for the show, the Qatari organizers are focusing primarily on affluent visitors and promise the relevant exhibitors a platform "in the world's fastest growing market for luxury cars." This is certainly no coincidence, as the focus of luxury car growth, according to consulting firm McKinsey, has shifted from North America and Europe to Asia and the Middle East.
Sandro Mesquita, General Director of the Geneva Motor Show, said, "We are well on our way to making the event the new top automotive show for the Middle East and bringing together the Far East and Western automotive industries."
Preparations for Geneva 2024
So while the event in the Emirate will go ahead as planned, those responsible in Geneva are also already looking ahead to the long-established Geneva Motor Show, which is to be held again next year. It will then celebrate its 100th anniversary as an international trade show. In the early years, only Swiss manufacturers were allowed to exhibit on Lake Geneva.
A weekend for the public
The motto of the trade fair is "Auto. Future. Now." The show will be open to the public from Feb. 28 to March 3. Exhibitors can apply for the show from now on. However, there has been criticism of the date in advance because the public only has one weekend to visit the event.
In 2019 came about 600 000 visitors
For the time being, the last Geneva Salon in 2019 was visited by about 600,000 interested people. At that time, the show was canceled a few days before the scheduled opening due to the Corona pandemic and the ban on large events issued by the Swiss Federal Council. Since then, there have been repeated attempts to revive the Salon on Lake Geneva.
Source: auto-medienportal.net
genevamotorshow.com
