Audi: The Schweizer family loves the four rings
HEARTBREAKING In the Brand Asset Valuator 2024 study, Audi achieved top marks. In the study, in which 9600 Swiss people were asked about more than 600 brands, the Four Rings proved to be the most popular brand.
Loyal love is what makes a brand valuable. Audi, which has been associated with Swiss-Ski for 55 years, achieved top scores in the Brand Asset Valuator 2024 (BAV) brand ranking, making it the "most loved" car brand in Switzerland. Whether innovation, design, technology or brand experience - these values should pave the way for the Four Rings into a new era. As one of the drivers of innovation, Audi is able to inspire time and again.
Perfect interaction
Katharina Momani, Head of Marketing Audi Switzerland, explains: "We are proud that Mr. and Mrs. Swiss have chosen Audi as the most loved automotive brand. The top scores show what can be achieved with a world-class team. A perfect interplay between the strategies of Audi AG, our local partners such as the full-service communications agency Wunderman Thompson and Audi Switzerland is essential to achieve this overall ranking at World Cup level."
Representative results
The Brand Asset Valuator is the largest and most comprehensive brand study worldwide. The study has been conducted in Switzerland since 1995. Since 2023, the study has been conducted jointly in annual waves by the WPP agencies Wunderman Thompson, Ogilvy and Scholz & Friends. This has made it possible to massively expand the BAV. Swiss people aged between 18 and 74 are now surveyed annually about their brand preferences. The study is representative of the Internet population in German-speaking and French-speaking Switzerland according to Switzerland's official structural data.
