Alpine: The radical A110 R crowns success 🎥
RECORD YEAR With registrations worldwide up by more than 33 percent in 2022, French sports car manufacturer Alpine is celebrating another record year. The dealer network was expanded by 40 percent.
The Alpine brand set a new sales record in 2022 with 3546 units sold, a 33 percent increase over 2021. Driven by the introduction of successful limited editions, the top versions account for more than two-thirds of Alpine A110 sales.
Internationally, the most important markets show significant growth: 42 percent in Germany, 39 percent in Japan and as much as 43 percent in the UK. France increased sales by 32 percent with 2138 units in 2022.
Number six worldwide
In Switzerland, Alpine's ten points of sale sold 123 A110 models, an increase of 32 percent. This makes Switzerland the sixth-largest market for Alpine worldwide. In Europe, the brand was newly launched in Slovenia and the Czech Republic, and with two initial points of sale, it has now also arrived on the island of La Réunion. As a result, the Alpine dealer network has continued to develop, with 40 new locations opened in 2022, bringing the total number to 140 locations worldwide.
Soon to be a pure electric vehicle
Last year saw the launch of the three limited editions A110 GT J. Rédélé, A110 Tour de Corse 75 and A110 R Fernando Alonso. The A110 R, the most radical model variant, was unveiled at the end of 2022 and its order book is already full for the coming months. Shortly before the launch of the new all-electric Alpine range, Alpine showed the A110 E-ternité, also an electric prototype.
