Aiways: Kick-off online and on the social network
NEW WAYS Shanghai-based electric car manufacturer Aiways has launched a digital campaign under the slogan "Your way. Just electric." to win more people over to ecomobility in Switzerland as well.
Using a series of visionary concepts, the campaign defines the future tonality for the Aiways brand. These show that "Made in China" should nowadays stand for quality, digital skills and technical excellence.
The campaign "Your way. Just electric." will also raise awareness of the U5 SUV. The vehicle has repeatedly surprised European drivers with advanced features, quality, range, space and price - a combination that facilitates the move into ecomobility.
Social networks and online channels
The campaign, which was initially launched in China and Italy at the end of 2021, will soon start in other European markets. The focus of the campaign is on social networks and online media channels in parallel with traditional advertising.
It aims to establish Aiways as a young, global brand that offers products that captivate and encourage interested parties to switch to e-mobility. Using a combination of online, print and outdoor advertising, interest is directed to a dedicated campaign website. There, users can interact with the U5 SUV and discover its many positive features.
New era of digital communication
For the Head of Brand and Marketing at Aiways Europe (center gallery), this innovative campaign heralds a new era in digital communications for Aiways.
Kemal Yegenoglu: "It creates a cross-border appeal that unifies the Aiways brand experience across all markets and makes us a global brand. We don't want customers to have to compromise when they choose an electric car, especially for their first purchase. We say to everyone who is interested in ecomobility but may still have doubts: With the Aiways U5 SUV, you don't have to sacrifice anything; you just go electric."
Interior and valuable standard equipment
The all-electric Aiways U5 SUV stands out with an exceptional interior, high-quality standard equipment and a striking design.
With innovative, user-friendly technology solutions such as over-the-air updates from 2022 and intuitive charging technology, the vehicle marks a shift in ecomobility - all at an affordable price starting at 39,500 Swiss francs.
