Subscription model for Cadillac
CADILLAC In July of this year, Cadillac Europe announced the launch of its "Book by Cadillac" mobility service. Now the next phase for the new subscription model is underway: since the beginning of October, a three-month pilot project has been launched in the Munich region. When it launches in 2018, subscribers will have access to nine different models from [...]
When it launches in 2018, subscribers will have access to nine different models from the Cadillac lineup and Chevrolet Camaro and Corvette sports cars for a flat monthly fee.
Flexibility
The selected vehicle can be changed at any time and used for a period determined by the subscriber. There is no leasing, financing or purchase obligation, nor is there a mileage limit. An app can be used to reserve the vehicle.
Delivery included
The vehicles are delivered by a concierge service to the location of the user's choice, where they are also exchanged for other models at the user's request. For example, within a week one can enjoy a drive in an ATS-V or CTS-V performance model on winding country roads or a trip to the mountains in the large premium Escalade SUV. There is also the option of keeping a crossover over the winter and switching to a sports car in the summer.
No effort
Since Cadillac takes care of maintenance, insurance and vehicle care, this expense is eliminated, in contrast to the usual keeping of a vehicle. Following the test phase, during which the preferences, requirements and habits of potential users will be crystallized, the initial launch is planned for the greater Munich area, with plans to introduce the service in other major European cities.
