Lancia: car in the designer world 🎥
MODERN MILAN The electric special edition Lancia Ypsilon Cassina bridges the gap between the worlds of automobiles and luxury furniture. At the Milan Design Week, the Lancia stands for the Bredaquaranta design chain.
From April 16 to 21, Lancia will once again be taking part in Milan Design Week, the world's most important event of its kind with around two million visitors every year. Design has always been a hallmark of Italy. The new Lancia Ypsilon, with which the brand is currently experiencing a comeback throughout Europe, is the expression of design, comfort and well-being with clear echoes of the world of furniture.
With the furniture store
Thanks to the collaboration with the luxury furniture manufacturer Cassina, the interior of the Lancia Ypsilon becomes a living room. This claim is particularly evident in the special Ypsilon Cassina model. In keeping with this strategy, the vehicle is part of the exhibition of the Bredaquaranta design chain during Milan Design Week. The Lancia Ypsilon Cassina can be seen in a showroom dedicated to Cassina's luxury furniture in Milan's historic Brera district. The showroom is located on Via Fatebenefratelli and is open daily from 10 am to 10 pm.
Home of the Ypsilon
The participation in Milan Design Week is the latest in a series of activities by the Lancia brand in the capital of fashion and furniture design. The official world premiere of the Lancia Ypsilon also took place here. In Milan, the first fully electric vehicle in the brand's history set off on a tour of Italy, stopping off at 100 dealerships in 60 cities.
