Genesis: Two concepts all in white 🎥
HINGUCKER The two unique X Snow Speedium Concept and GV70 Snow from Genesis will be on display until March 2 as part of an exhibition at the Genesis studio in Geneva.
Following the first public presentation of the two snow concept cars at the White Turf in St. Moritz, the cars painted in Matterhorn White and Uyuni White respectively can be seen at Rue du Rhône 65. Both vehicles are designed for extreme winter conditions. They will be presented to the public as part of an interactive installation in the Genesis Studio. In the video, Samir Sadikhov, Senior Designer at Genesis Motor Europe in Frankfurt, explains the design of the two models.
Inspired by the Genesis design philosophy of Athletic Elegance, the exhibition has been designed to seamlessly integrate visitors into the space and make them part of the installation. In addition to an exhibition of design sketches, an accessory package with Genesis I Anavon skis, helmet, gloves and a travel bag is also on display.
Paintwork in Matterhorn White
Piergiorgio Cecco, Regional Operations Manager at Genesis Motor Switzerland: "We are thrilled to present the Genesis Snow concepts in one room in our Geneva studio. X Snow Speedium and GV70 Snow offer distinct but complementary designs that fit seamlessly into the Genesis range, which now includes our G90 luxury sedan."
The Genesis X Snow Speedium is the natural evolution of the X Speedium Coupe Concept, which, like the X Concept and the X Convertible Concept, is part of the X Concept trilogy. The Matterhorn White paint finish is reminiscent of the beauty of the Matterhorn. The color was specially designed to represent the purity and cleanliness of untouched snow.
Cooperation with Delta 4×4
The GV70 Snow concept is the result of a collaboration between Genesis and Delta 4×4, a German company specializing in off-road accessories. The GV70 Snow is equipped with special winter sports equipment, including a roof rack with two 40-inch Vision X LED lights that ensure good visibility when exploring off-road. Genesis has also entered into a cooperation with Anavon, a Swiss ski brand known for producing customized skis. Both the X Snow Speedium and the GV70 Snow are equipped with a two-line design ski set from Genesis.
