Mercedes-Benz/IWC: Only the sky is the limit 🎥
CARS AND WATCHES The campaign film "The Sky is the Limit. They Said" expresses the emotions of AMG and IWC. The campaign started with the world premiere of the Mercedes-AMG GT Coupé and ended at the Speedvegas.
On the racetrack on the outskirts of Las Vegas, Mercedes-AMG and the Swiss luxury watch manufacturer IWC Schaffhausen have built the Speed City event set-up. The cooperation partners have now been working together for almost twenty years. The race track also provides the backdrop for a breathtaking drone show featuring Mercedes-AMG F1 drivers Lewis Hamilton and George Russell.
Choreographic interplay
Speed City also provided the perfect setting to celebrate the return of Formula 1 to Las Vegas after more than 40 years. In the run-up to the race weekend, the AMG Driving Academy invited motorsport fans to a special driving experience with the latest AMG models.
The highlight at nightfall was a spectacular drone show. Lewis Hamilton and George Russell represented the cooperation partners Mercedes-AMG and IWC Schaffhausen in a perfectly choreographed interplay of driving skills and the light from 1000 drones.
Brilliant light show around the track
Lewis Hamilton: "Driving with George in the drone show at Speed City was great fun. It was very different to normal, but we love a challenge. And the phenomenal handling of the GT made it easy for us to maneuver around the track in the dark with this brilliant light show around us."
