Land Rover: Music for the Defender on TikTok 🎥
JUST TAP IN Once again, Land Rover is conquering new territory: With immediate effect, the legendary British brand and its Defender model have their own account on the video portal TikTok.
Defender has an outstanding reputation around the world for its legendary skills on any surface and its unique spirit of adventure. Now Defender is conquering the music world, with which the brand has a lot in common. The official Defender TikTok account was created in collaboration with Kano, the innovative and style-defining rapper, songwriter and actor from the UK.
Creation of a digital community
The launch of Defender on TikTok also marks the creation of a Defender digital community alongside the community of Defender owners. The new TikTok account will connect Defender with and inspire an entirely new audience with content created exclusively for them. Multi-award winning artist Kano and the Defender 90 crown the debut.
Today's Defender vehicles can point to a pedigree that stretches back to the original Land Rover of 1948. Over the course of 75 years, Defender has evolved into one of the most powerful and distinctive 4×4 models in the world.
Defender is more relevant today than ever
Keno: "Defender is an icon. The brand's roots go back to the origins of the genre it defines today. As a musician, I aim to be as authentic as possible and remain similarly innovative. That's why I can identify well with this path. Moreover, Defender is more relevant today than ever before and absolutely distinctive: this is the kind of aesthetic I strive for with my music as well."
