Vespa: Comic mouse as a city runabout
PARTNER WITH TRADITION The scooter Disney Mickey Mouse Edition by Vespa, a limited edition special edition of Vespa, brings together the two brands known worldwide in an original way.
The Vespa brand has always stood for freedom and driving pleasure, and Disney has been dedicated to storytelling since time immemorial. A collaboration is therefore the obvious choice. Now the cult scooter has also become the embodiment of a dream in the fantastic adventures of Luca, the animation masterpiece from Disney and Pixar. The two timeless icons meet in a new project for Disney's 100th anniversary in the form of the new city runabout Disney Mickey Mouse Edition by Vespa.
Dreams in difficult times
Michele Colaninno, Chief Executive of Global Strategy, Product, Marketing and Innovation of Piaggio Group: "Dreams make us look to the future with optimism even in difficult times. An icon like Vespa couldn't help but celebrate an everlasting icon like Mickey Mouse with a tribute on the occasion of Disney's 100th anniversary."
Wheels remind yellow shoes
For this co-production, the Vespa Primavera 125cc is black, red, white and yellow, the colors of Walt Disney's world-famous mouse. The yellow wheels are reminiscent of Mickey Mouse's shoes, while the black mirrors are a nod to the unmistakable round ears. A graphic pattern tracing the silhouette of the character adorns both sides and the front of the Vespa.
Finally, the signature of Mickey Mouse could not be missing. It is emblazoned both on the saddle and on the front of the shield. The Disney Mickey Mouse Edition from Vespa also comes with a matching helmet in the same colors. In Switzerland, the new model is offered from 5495 francs.
