Cupra: Rebel study becomes Raval 🎥
PRODUCTION FROM 2025 Cupra is making the most of its home advantage and presented several highlights at Automobile Barcelona. To kick things off, CEO Wayne Griffiths confirmed the name of the future electric vehicle. It's called the Raval.
Berlin is also to experience the Raval Spirit: Cupra, together with brand ambassador and actor Daniel Brühl, will bring the spirit of its Raval bar in Berlin to the future Cupra City Garage, which will open in the German capital later this year. Raval is a tribute to the Raval neighborhood in the heart of Barcelona.
Car for the new generation
Wayne Griffiths (large image): "Raval is one of the most surprising parts of the city, and today we are proud that our urban electric car will bear its name and represent its spirit. The Raval is an invitation to a new generation that expects something better. An urban, rebellious 100 percent electric car with its own character. A car that connects with Gen Z and stirs emotions."
Best first quarter of the brand
Seat S.A. has not only announced the name of its new Cupra model, but at the same time was able to announce the best first-quarter result in its history. Between January and March, the company reported an operating profit of 144 million euros - an improvement of 139 million euros compared to the first quarter of the previous year. Sales increased by 48 percent to 3.6 billion euros.
The Raval will be produced at Seat S.A.'s headquarters in Martorell from 2025. To this end, the company will invest three billion euros in converting the plant from the production of internal combustion engines to electric vehicles.
