Auto Zurich: 60 000 showed great desire for the car
BILANZ The Auto Zürich exhibition closed its doors after four days. The fact that the joy of cars is still undiminished is demonstrated by the largest number of visitors in years and the good mood among the exhibitors.
As the new edition of Auto Zürich shows, there are also points of light alongside the many less pleasing reports from the automotive industry. The enthusiastic reception among exhibitors and the large number of visitors of more than 60,000 speak for themselves.
The organizers registered the biggest crowd in years, and the 54 brand appearances with more than 80 novelties - including world premieres - represent best performance in the 35 years of existence.
Around 1000 test drives with 17 e-cars
The new ev experience format was also unexpectedly well received at the second event. Around 1000 test drives with 17 electric vehicles were carried out. This represents an increase of almost 20 percent compared to the previous year.
Organizer Karl Bier: "All in all, with these results Auto Zürich has not only regained its old strength, but can claim to be more vital than ever."
Anchor the future viability of the trade fair
With the 2022 mood among visitors and exhibitors, the Zurich auto show is successfully bucking the only apparent trend, according to which the auto show format is generally seen to be in retreat.
On the contrary: The 35th Auto Zürich has gained massively in substance compared to previous years. With this result, the organizers see themselves confirmed in their plans to continue to drive forward the change heralded in 2019.
Karl Bieri: "The overriding goal is and remains to sustainably anchor Auto Zurich's future viability."
The next Auto Zürich will be held at Messe Zürich from November 2 to 5, 2023.
