Lexus: Dora Milaje relies on RZ 450e power 🎥
ACTION TOTAL To be accepted into the circle of elite female warriors of Wakanda requires extraordinary skills. The appearance of the new, all-electric Lexus RZ 450e adds to the Dora-Milaje arsenal.
This fall, Lexus is once again supporting Marvel Studios' Black Panther franchise as the official automotive partner in the highly anticipated production "Black Panther Wakanda Forever." Ahead of the film's premiere on November 9, 2022, the RZ 450e driven by Dora Milaje warriors will appear in spectacular commercials.
Car chase and explosions
The spot, directed by Anthony Leonardi, shows General Okoye in the RZ450e performing her national duty in the unfamiliar role of public speaker. General Okoye is joined by a Dora Milaje companion, and the two get into a wild chase with huge explosions and launched vibranium spears.
The RZ 450e easily takes on all of General Okoye's adventures and allows the Dora Milaje to outrun their pursuers thanks to its one-motion grip steering, Direct4 all-wheel drive, and spontaneous power delivery from the front and rear e-Axle motors.
Protection of the nation from world powers
Mindy Hamilton, senior vice president of global partnership marketing at The Walt Disney Company, said, "Lexus' power, elegance and visionary attitude are a perfect fit for the Black Panther franchise. We couldn't be happier to once again partner with Lexus to deliver an action-packed story and 360° campaign to go with it."
In the film, Queen Ramonda (Angela Bassett), Shuri (Letitia Wright), M'Baku (Winston Duke), Okoye (Danai Gurira) and the Dora Milaje (Florence Kasumba) fight to protect their nation from intervening world powers after King T'Challa's death.
