Lexus: Joy Crookes shows you the UX 🎥
A WHOLE OTHER An advertising campaign featuring British singer-songwriter Joy Crookes is designed to appeal to a new target group for Lexus' UX. It includes four short films and the song "Feet Don't Fail Me Now".
British singer-songwriter Joy Crookes is the face and voice of the new advertising campaign for the Lexus UX. By working with the internationally acclaimed, Brit Awards and Mercury Prize-nominated artist, the brand aims to reach a younger, more diverse and socially engaged audience.
Four short films accompany Joy Crookes on her way to the beach and through a vibrant metropolis, among other things. The technologies and the driving experience on board the upgraded UX are highlighted.
New touchscreen for better interaction
With improved smartphone integration in the UX, apps are displayed in the new, extra-large 12.3-inch HD or 8-inch touchscreen; both are now positioned closer to the driver for better interaction. The new Lexus Link connected services app includes smart features such as remote climate control and remote door operation.
In keeping with Joy's diverse and globally dispersed follower community, the campaign also includes customized content for Instagram and TikTok - another opportunity to reach new and social media savvy audiences
Specialized content for Instagram and Tiktok
For example, the singer uses the multimedia and navigation system with "Hey Lexus" voice assistant and cloud updates to play the campaign soundtrack "Feet Don't Fail Me Now." The campaign uses the artist's fans on social media, and it features specialized content for Instagram and Tiktok.
