Peugeot: The 408 as a rotating work of art 🎥
UNIQUE The new Peugeot 408, unveiled to the public in June, is now on display at the Louvre-Lens art museum in the northern French town of Lens. In The Sphere, it can be seen from every angle.
The transparent sphere The Sphere rotates and shows the new Peugeot 408 from every perspective. This project, conceived by the Open agency, was implemented by a team from the fields of art, engineering and technology from the Paris-based creative studio Superbien.
They transformed the idea into an impressive design that seems to defy gravity and shows the vehicle from all angles.
Sporty design becomes a work of art
The original staging was presented in the special setting of the Louvre-Lens. It helps to turn the new Peugeot 408 with its sporty design into a work of art. The plan is to present the work of art at further events.
Linda Jackson, Global CEO Peugeot: "We really liked the idea of this original work of art. It is unique and beautiful to look at and shows off our new model to its best advantage. The special style of the new 408 has been praised by many people. It is now presented in an original way in the magnificent setting of the Louvre-Lens."
Transparent sphere for the new 408
Phil York, Marketing and Communications Director: "Peugeot continues to evolve and innovate in all areas. The transparent sphere designed for the 408 shows the charm of our new model from all sides. This creation is in line with our global brand identity."
