Dacia: Welcome to the top ten 🎥
STRONG SALES With 3091 new registrations in the first six months of 2022, Dacia exceeded its prior-year result by 363 units despite the difficult market environment. Market share also increased significantly.
With an attractive price-performance ratio, constant delivery capability and four new models, Dacia is continuously expanding its position on the Swiss market.
While the Swiss passenger car market shows a strong decline and loses a lot compared to the previous year with 109,600 units in the first half of 2022, the Dacia brand increases its sales figures from 2666 to 3091 new registrations and its market share from 2.14 percent to 2.82 percent.
Sandero is the most popular model
In June, 900 Dacia were delivered, of which 509 were Sandero (center gallery). This puts Dacia in ninth place in the overall market last month and advances it to the top 10 brand.
Claudia Meyer, Managing Director Renault Suisse SA and Brand Head Dacia Switzerland: "With this strong half-year result, we are underlining our position in the Swiss car market. The quality of our vehicles is high, delivery capability good, and with our young product range we show that price-conscious driving does not have to mean doing without."
New smartphone app helps with purchase
Recently, the new Dacia AR app for smartphones and tablets has made it possible to view all of the brand's models virtually from all perspectives and display them in the colors on offer.
Dacia AR enables prospective customers to get a picture of their desired vehicles even before visiting the dealer. But this app is also a valuable tool for the dealers themselves to show their customers their fully configured Dacia.
