Dacia: Facelift for the brand face 🎥
NEW LOGO, SAME VALUES Following the dealer network and communications, Dacia's new visual brand identity is now making its way into the vehicles. The first deliveries of the rebranded models will take place in the fourth quarter.
The key feature of the new brand identity is the link emblem in the center of the radiator grille, which also features a new design. Like the links in a chain, the interlocking letters D and C form the new logo, which is intended to stand for robust simplicity.
The emblem is also found on the wheel hub covers, and another visible change is the Dacia lettering at the rear and on the steering wheel.
Confident appearance of the brand
Dacia CEO Denis Le Vot: "The launch of the new look marks the next stage in the brand's renewal towards a more confident presence. Dacia vehicles are robust and reliable, they are versatile and can be used for a variety of purposes, from a trip to the city to an outing in the countryside".
Top speed 180 km/h, no leather, no chrome
As a reference to the outdoor spirit, Dacia is making khaki green, reminiscent of natural moss, its new base color. To encourage consumer behavior and rethink the automobile, the brand will also gradually do away with certain materials such as chrome or leather.
Likewise, Dacia will implement one of the commitments made by the Renault Group at its April 2021 meeting and will be the first brand in the Group to introduce a top speed of 180 km/h for all its vehicles.
