Fiat: Dolce Vita in the 500e La Prima by Bocelli

The new Fiat 500e La Prima by Bocelli once again represents the spirit of Italian dolce vita. It offers as standard, among other things, seat covers with a soft-touch look, a woven-look trim on the dashboard, a sound composed by Nino Rota as an electronic driving noise and, on the convertible, the soft top with Fiat lettering.

Andrea Bocelli refines audio system
In addition, the 500 is equipped with JBL's Virtual Venues technology, which provides a special sound experience by creating virtual concert spaces. The premium audio system was refined by master tenor Andrea Bocelli.

The system has an output of 320 watts, is perfectly integrated into the vehicle without compromising the space available inside and in the trunk. Striking and
unmistakable is the soundtrack of the single by Bocelli's son Matteo of the communication campaign.

Cleaning light belongs to the car

Olivier François, CEO of Fiat and Global CMO of Stellantis, said, "The success of the new Fiat 500 in its previous top version, La Prima, has shown that many customers want a vehicle that is high-end, Italian and iconic."

The new Fiat model also comes as standard with a light in the glove compartment that emits UV-C light. This can be used to perfectly clean the surface of objects such as smartphones or keys. The cleaning process, which takes about three minutes, is started using a pushbutton switch in the center console.

Three body variants on offer
The Fiat 500e La Prima by Bocelli can be ordered in three body variants: sedan, convertible and 3+1. The paint colors Onyx Black, Rose Gold, Arctic White, Mineral Gray, Ocean Green and Sky Blue are available.

JBL brings the sound of the big stage into the cockpit. JBL's Signature Professional Sound is the leading technology used at major pop culture events.

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