Mercedes: With the G Class into the world of vampires 🎥
INCREDIBLY IN LOVE With "Immortal Love," a cinematic journey of the G-Class into the world of vampires, Mercedes-Benz launches a campaign on the longevity of the brand's legendary G-Class off-road model.
The campaign film "Immortal Love" illustrates conflicts between different worlds.
Timeless design and outstanding off-road capabilities characterize the Mercedes G. For more than 40 years, the G-Class has defied every fashion trend.
Mercedes-Benz is now highlighting this unique longevity with a new campaign. The centerpiece is an eight-minute film. "Immortal Love" conveys the message that a car that impresses with endurance also deserves drivers who are immortal. The cinematically staged journey with the musician Rimon into a fantasy universe - the world of vampires.
G-Class Endurance Vampire
G-Class community and contact with experts
The film was launched on Valentine's Day. In parallel with the campaign, Mercedes opened a new, exclusive experience space for the growing G-Class community worldwide: the G-Class Private Lounge.
From now on, all G enthusiasts can share their passion with each other. You will gain insights around the off-road icon and find direct contacts to G-Class experts.
Bettina Fetzer, Head of Communications and Marketing at Mercedes-Benz AG: "We have created a film world in which vampires from all eras meet G-Classes from the last 40 years - a unique cast that unites all decades and model series."
New edition of the story of Romeo and Juliet
The campaign film "Immortal Love" illustrates the conflict between two very different worlds. It shows a love that transcends divides, a modern interpretation of the story of Romeo and Juliet.
In addition to the main film, the 360-degree campaign includes several cutdowns as well as various image motifs for social media channels, which are used channel-specifically and enriched by many other social media motion images.
