Porsche: Special fiftieth model
MEMORIES ARE WON Porsche Design, with locations in Zell am See, Berlin, Ludwigsburg, Los Angeles, and Shanghai, is celebrating its 50th anniversary. As a birthday present, the designers put a special model on wheels.
Actually, two special models were developed for Porsche Design's 50th birthday: the Porsche 911 Edition 50 Years of Porsche Design edition model and - as a historical counterpart - a 1972 911 S 2.4 Targa restored by Porsche Classic.
The unifying element is the color scheme, with black dominating both the exterior and interior. Accompanying this, Porsche Design is presenting the Chronograph 1 - 1972 Limited Edition, which has also been on display in the Porsche Museum's special exhibition since January 19.
Principles and spirit of the brand
Professor Ferdinand Alexander Porsche founded the Porsche Design company in 1972 together with his brother Hans-Peter. The designer of the 911 model had a vision of a company that would carry Porsche's principles and spirit beyond the boundaries of the automobile. Today, Porsche Design is an internationally renowned lifestyle brand, known for products with purist aesthetics.
Between classic and modern
The 911 50 Years of Porsche Design edition model is limited to 750 units. In addition to the exterior color black, the center panels of the seats upholstered in Sport-Tex in a classic check pattern and the red second hand of the subsecond clock of the standard Sport Chrono Package cite the past. The special model is based on the 911 Targa 4 GTS and can be ordered at a price starting at 234,300 Swiss francs. It will arrive at dealerships in April.
Once again, Swiss customers receive the extended warranty and the contents of the Swiss Package. Buyers of the anniversary model can also purchase a special version of the new edition of the Chronograph I.
With the signature of F.A. Porsche
For the anniversary, a 911 S 2.4 Targa from the Porsche Design founding year of 1972 was also created. The experts at Porsche Classic fully converted the engine and chassis of the base vehicle to the S version. The model at the time delivered 190 hp at 6500 rpm from a displacement of 2341 cc.
The Porsche Museum is celebrating the 50th anniversary with a special exhibition until July 11, 2022. One part of the exhibition provides information on the personality of F. A. Porsche and his design philosophy. Among other things, the P'8478 pilot's goggles, the Monobloc Actuator watch series, the P'3613 whistle and the P'9521 cell phone are also on display.
