Opel: Hasselberg succeeds Bleile

PERSONALIA After many years of successful work as PR Manager for Opel Suisse, Christoph Bleile is taking his well-deserved retirement on August 31, 2017. His successor is Lukas Hasselberg (40), who will take up his new role on September 1, 2017. In his 37-year career as PR Manager, Christoph Bleile was responsible for communications for the Saab, [...]

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The old and the new Head of Communications and PR at Opel Suisse: Christoph Bleile (right) hands over to Lukas Hasselberg on September 1.

In his 37-year career as a PR manager, Christoph Bleile was responsible for communications for the Saab and Chevrolet brands and, from 2004, for Opel. With his innovative ideas, Christoph Bleile was highly appreciated by both the media and Opel's partners.

The new, experienced man
Lukas Hasselberg studied communication and journalism at the ZHAW Winterthur and, after several years at "Blick" and the commuter newspaper ".ch", has been responsible for the trade publications "AUTO&Wirtschaft", "aboutFLEET" and "Auto Bild Schweiz" as Editor-in-Chief of A&W Verlag for the past seven years. According to his own statements, he is looking forward to taking the path with Opel and leading communications into the future together with Maria Danner, who will support him as Specialist Public Relations.

http://www.opel.ch

 

 

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