Porsche: Welcome to the Zurich-Riesbach Studio
NEW RETAIL CONCEPT After two months of renovation work, Porsche Zurich opens the first Porsche studio in Switzerland in Riesbach. The basis is the Destination Porsche concept, which is now being rolled out worldwide. The opening of the Zurich Porsche Studio marks the launch of the new retail concept in the Swiss market, which transforms the classic showrooms of Porsche Centers into places to experience the brand and [...]
The opening of the Zurich Porsche Studio marks the start of the new retail concept in the Swiss market, which will transform the classic showrooms of the Porsche Centers into places to experience the brand and its products. The Stuttgart-based sports car manufacturer's 14 centers in Switzerland will also be transformed in the coming years.
Intense experience with the brand
Michael Glinski, CEO Porsche Schweiz AG: "With Destination Porsche, we are showing how we are enabling an increasingly intensive experience of the brand in retail. Visitors should feel good, feel the Porsche brand, meet and exchange ideas - at events or over a coffee."
In Zurich, series of events, after-work events during the week, and coffee meetings on the weekend are offered. The aim is to create a permanent meeting place for Porsche enthusiasts.
The Porsche Studio in Zurich is the 15th studio worldwide and the only one in Switzerland for the time being. The managing director is Massimiliano Di Giusto.
Changing needs of customers
From 2019, Destination Porsche was piloted and rolled out at the first locations - initially in the USA, China, and Germany. It is derived from changing customer needs and the resulting transformation of stationary retail.
The desire for individualization makes greater flexibility necessary. The Porsche Centers, Studios and Pop-up Stores therefore consist of several content worlds that can be flexibly designed.
