Ford: This is the dream Puma of the fans 🎥
275 000 VOTES Ford gives the name and specification of the new model Puma ST Gold Edition with design features selected by fans in online polls. The car will be produced in limited numbers. Thanks to its 1.5-liter Ecoboost engine and 200 horsepower output, the Puma ST sprints to 100 km/h in 6.7 seconds. According to a new [...]
Thanks to its 1.5-liter Ecoboost engine and 200 horsepower, the Puma ST sprints to 100 km/h in 6.7 seconds.
Following a new crowd-sourcing experiment in co-determined vehicle design, Ford has now unveiled the winning specification of the Puma ST Gold Edition model, which will be available to order in limited numbers from the end of the year. Ford fans cast nearly 275,000 votes in polls on the Twitter and Instagram channels within ten days.
Community determined the new name
The survey participants selected numerous design features, including, for example, the exterior paint finish and the color of components. Even the name of the new edition was determined by the community.
As a result of the voting, the following features have emerged: Exterior paint in black, brake calipers in red, seat belt stitching in gray. Further, the participants wanted special exterior decals, ST badges, Puma door sill trims, an ST nameplate and the name Puma ST Gold Edition.
Seating position, cockpit style and powertrain
Amko Leenarts, Director Design Ford of Europe. "The number of votes cast shows how enthusiastic our customers are and that they have excellent taste."
Just last year, Ford and Team Fordzilla unveiled the P1 gamer car, which was also developed in collaboration with designers and the gaming community. Nearly 250,000 fans voted on Twitter to select elements such as seating position, cockpit style and powertrain to create the virtual race car.
