Fiat: Who discovers the new 500 Electric?
TREASURE HUNT To coincide with the communication campaign for the complete range of the new electric Fiat 500, which is now available in saloon, convertible and 3+1 versions, Fiat is launching a treasure hunt for its new icon. The competition is open to anyone who finds the car and scans the QR code or answers the questions on social media [...]
The competition is open to anyone who finds the car and scans the QR code or answers the questions on social media.
Leonardi DiCaprio sends his regards
Fiat is breaking new ground with its communication campaign for the new electric Fiat 500 and is calling on people to take part in the treasure hunt.
Entitled "Catch her if you can" - in reference to the movie starring Leonardo DiCaprio, who is the car's brand ambassador in Europe - the competition encourages the Swiss to track down the Fiat 500 during a road trip through Switzerland.
Prizes to be won
To take part, simply scan the QR code visible on the car or answer the clues posted on social media.
A three-day test drive in the new electric Fiat 500 including two nights in a junior suite with half board at the Gstaad Palace or 20 Explorer Evpass passes will be drawn at random from all those taking part in the competition.
Until May 30
Once again, Fiat confirms its innovative, fun and offbeat spirit and communicates its new electric icon in an original way by integrating it into the Swiss landscape. The competition runs until May 30th.
