Renault: Parisian designers as trendsetters
WORLD OF COLORS Despite a growing choice of paint colors, the majority of car buyers opt for neutral tones. White, black and gray top the rather boring hit list. Renault is now countering this trend. For ten years, the rather boring colors of white, black and gray have led the ranking of new car paint finishes. Currently, they show around 70 [...]
For the past ten years, the rather boring colors white, black and gray have topped the ranking list of new car paint finishes. They currently account for around 70 percent of cars sold worldwide.
The frontrunner is white with a share of 38 percent, followed by black with 19 percent and gray with 15 percent. The picture is somewhat different at Renault.
François Farion, Director of Color and Trim Design at Renault (gallery, left): "With a more extensive color offering, we are setting ourselves apart from the competition. We sell significantly more colorful exterior colors than the rest of the industry."
Ranault as a trendsetter in the color palette
After the end of the Second World War, the color of cars still played a subordinate role. Soon, however, Renault began to establish itself as a trendsetter by expanding its color palette.
From 1953, textile designer Paule Marrot worked as a color consultant for the brand. François Farion: "We have her to thank for the introduction of a range of lacquers with clearly distinguishable colors. A selection of 30 pastel shades like for the Dauphine model - that didn't exist before."
The first generation of the Twingo, for example, which was never offered in white, caused a sensation in 1993 with its bright colors. And today, the Captur's individualization options also make a significant contribution to its success. 80 percent of customers opt for a two-tone paint finish.
Associations, textures and interference tones
The French also have further ideas. François Farion: "In the future, we will also work on and with other elements besides color. We will be able to achieve more subtle and even more effective effects by playing with associations, textures and interference tones."
This is made possible by advances in technology. So it remains exciting - and above all colorful.
