Cupra: Ansu Fati is now part of the family 🎥
YOUNG FC Barcelona junior star Ansu Fati is to further raise awareness of the brand as an ambassador for Cupra. He is the second Barça player to join the family, after national goalkeeper Marc ter Stegen. The commercial with Ansu Fati ends with the presentation of the Cupra Born, the brand's first all-electric model. The young star of the [...]
The spot with Ansu Fati ends with the presentation of the Cupra Born, the brand's first all-electric model.
The FC Barcelona junior star, who has just won the NXGN 2021 Award as the best junior footballer in the world, will be part of Cupra's brand ambassador team. The team is made up of young talents who want to drive global change in the age of electrification.
In addition to Ansu Fati, other great athletes represent the brand, including Alejandro Galán and Ariana Sánchez, the two best padel players in the world, and touring car driver Mikel Azcona.
First collaboration with a commercial
Ansu Fati had worked with Cupra as part of the "Going forward" campaign. The 18-year-old FC Barcelona striker starred in the high-profile commercial earlier this year and spoke about his wishes for 2021: that life would return to the parks and restaurants; that footballers would be back on the pitch and spectators in stadiums, cinemas and theaters would be able to join in and applaud.
