Polestar: First Space in the City of Zurich
WHERE TO MEET Polestar models have been rolling on Swiss streets since January of this year. At Oetenbachgasse 1A, right in the center of Zurich, Switzerland's first temporary Polestar Space awaits prospective customers. As a digital brand, Polestar is focusing on a new customer experience, in which everything from advice and configuration to leasing or [...]
As a digital brand, Polestar is focusing on a new customer experience in which everything from advice and configuration to leasing or purchasing can be handled online.
With Polestar Spaces, the electric performance brand is now creating the interface between digital sales model and real-world experience.
Change of the automobile retail trade
Thomas Ingenlath, CEO of Polestar: "Polestar wants to change the face of automotive retail and redefine the customer's relationship with their car manufacturer. In doing so, Polestar Spaces are an important part of our customer experience and the place where we will physically meet our customers. A Polestar Space represents a Scandinavian-style environment. Specialists will advise interested individuals on the various models, as well as on the topic of electromobility."
Important milestone of the young brand
Sascha Heiniger, Head of Polestar Switzerland: "The opening of the Polestar Space in Zurich is another important milestone for our still young brand in Switzerland. With our presence in the heart of Zurich, we want to make our models and our enthusiasm for electric mobility tangible for all interested parties."
Second Space to be built soon in Geneva
The new Zurich location is a temporary Polestar Space, where vehicles are also delivered to customers or offered for test drives.
The final Polestar Space in Zurich will open in the second half of the year, also in a central location. Switzerland's second Space will open in Geneva in a few weeks.
