Toyota: Top in the rating of car brands

Toyota is in fifth place in the ranking of car manufacturer brand values with USD 53.58 billion and an increase of nine percent. Nissan recorded the highest growth. Apple once again took first place in the list of the top 100 brands in 2016, as determined by the market research institutes Millward Brown and Interbrand, with [...]

Success: Toyota took the lead worldwide in the valuation of one. Volkswagen fell by nine percent.

Apple once again took first place in the list of the top 100 brands in 2016, as determined by the market research institutes Millward Brown and Interbrand, with a brand value of 178.12 billion US dollars, five percent more than in the previous year. The highest growth rates for automotive brands in the 2016 list were achieved by Nissan with 22% and the Mercedes-Benz, Porsche and Mini brands with 18% each. Audi achieved 14 percent, BMW, Ford and Kia twelve percent each and Land Rover eleven percent. Volkswagen fell by nine percent, putting it in 40th place in the brand ranking.

Tesla makes it to rank 100 this year
The values at a glance: 5. Toyota: +9%; 53.58 billion US dollars. 9. Mercedes-Benz: +18%; 43.49 billion US dollars,11. BMW: +18%; 41.53 billion US dollars, 21. Honda: -4%; 221.11 billion US dollars,33. Ford: +12%; 12.96 billion US dollars, 35: Hyundai: +2%; 12.52 billion US dollars, 38. Audi: +14%; 11.80 billion US dollars, 40. Volkswagen: -9%; 11.44 billion US dollars, 43rd Nissan: +22%; 11.07 billion US dollars, 50th Porsche: +18%; 9.54 billion US dollars, 69th Kia: +12%; 6.33 billion US dollars, 78th Land Rover: +11%; 5.70 billion US dollars, 88th Mini: +18%; 4.50 billion US dollars and 100th Tesla: new; 4.01 billion US dollars.

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