Maserati: Award for the best event 🎥
IT'S AMAZING With the show "MMXX: Time to be Audacious", Maserati won the Grand Prix Best Event Award World 2020. The event celebrated the start of a new era for the brand and the debut of the MC20. The event in Modena was projected onto a 630 square meter screen. In this competition [...]
This competition honors the best events and locations of the year worldwide. "MMXX: Time to be Audacious" was conceived and produced for Maserati by FeelRouge Worldwide Shows. The result was awarded the prize for the best event agency of the year.
A very special brand experience
Davide Grasso, CEO of Maserati S.p.A.: "The brand has shifted up a gear and ushered in a new era. And we have done it in true Maserati style: with boldness, constant forward momentum and focus on our goal. We have created an event that is certainly unprecedented in our industry - a very special brand experience that embodies the courage of the Maserati family and the values of the brand."
Screen with an area of 630 square meters
The event was a live show, a virtual experience and a real journey into the identity of Maserati, which included key locations in Modena. The concept was a real first for the international automotive industry.
With around 500 guests, the show was experienced both in real life on the Modena Circuit and virtually - flanked by two mirror events in real time in New York and Tokyo.
The fast-paced show immersed the audience in a flow of different segments, including live performances, exciting images and an interplay of digital and analog life. All of this was projected onto a screen with a total area of 630 square meters.
You can see how it all went down in the video. Let yourself be surprised and enjoy the fun of the future of Maserati.
