Mercedes: The GLC Coupé is the new hunter
On September 30, 2016, Zurich and Lausanne will become virtual hunting grounds with Urban.Hunt. The award-winning Gross. City. Hunt. celebrates its second edition with the new Mercedes GLC Coupé as the protagonist. Mercedes-Benz is creating a mixed-reality experience for the second time in cooperation with 20 Minuten. For the spectacle, ten days before the event in [...]
Mercedes-Benz is creating a mixed reality experience for the second time in cooperation with 20 Minuten. Thousands of players have already registered for the spectacle ten days before the event in both venues. Urban. Hunt. is about staying in the game the longest among the registered participants and winning one of the coveted main prizes. Ten days before this year's event, thousands of players have already registered for Urban. Hunt. in Lausanne and Zurich. Oscar Ferrer, Head of Marketing Mercedes-Benz Switzerland AG: "We wanted to be the first car brand in this country to create an emotional experience for young and old that combines the real and virtual worlds. With over 3200 players, a real hype was created in Zurich in 2015."
www.urbanhunt.ch
www.mercedes-benz.com
Photo: Factory
