Cupra: e-garage in Cape Formentor at the start 🎥
WHERE TO MEET The Seat subsidiary Cupra, which was launched as an independent brand in 2018, has created the "Cupra e-Garage in Cape Formentor" meeting platform, where the real and virtual Cupra worlds merge. Cupra's new platform can be used as an auditorium for live presentations. The universe, which is accessible to registered users, is based on the online 3D infrastructure Second [...]
Cupra's new platform can be used as an auditorium for live presentations.
The universe, which is accessible to registered users and is similar to the online 3D infrastructure Second Life, is intended to offer Cupra customers an exclusive brand experience with gaming formats, a dedicated TV show about sports cars and other formats.
Cupra's new platform can be used as an auditorium for live presentations.
Mattias Ekström with his own avatar
Cupra customers can use their own avatar to find out about the brand and its products, as well as communicate with other users via voice and chat functions.
Brand ambassadors Marc ter Stegen, Mattias Ekström and Fernando BelasteguÃn will join the virtual Cupra world with their own avatars.
Meeting point for training courses for dealers
The virtual meeting point also offers the opportunity for dealer training. The "Cupra e-Garage in Cap Formentor" was designed in collaboration with the Mediapro Group from Barcelona and Visyon.
It also offers an auditorium where live presentations can be held. The virtual location of the e-garage is the Mallorcan peninsula of Formentor, after which the brand's first independent model is named.
Broadcast platform for live concerts
The company is thinking even further: Seat's performance brand is working on a broadcast platform for live concerts where fans can interact with the artists and experience exclusive content.
Cupra is also preparing to co-produce a television series featuring high-performance vehicles, which will be available via an on-demand video platform.
