Audi: 40,000 francs for the Heroes 🎥
STRONG PERFORMANCE The "Audi4Heroes" campaign, which Audi Switzerland carried out with its brand ambassadors together with Ricardo and the children's rights organization Save the Children, raised 40,000 Swiss francs. Brand ambassadors from Audi Switzerland show the parts they put up for auction. The Four Rings and Ricardo raised the proceeds of the auctions from 28,402 francs to 40 [...]
Audi Switzerland brand ambassadors show the parts they put up for auction.
The Four Rings and Ricardo rounded up the proceeds of the auctions from 28,402 francs to 40,000 francs. Save the Children uses the proceeds to support health workers in Switzerland.
The check was presented by Dieter Jermann, Brand Director Audi Switzerland, to Nina Bissig, Head Corporate Partnership of Save the Children.
Winners shoes and racing shoes
The auctions included Didier Cuche's ski boots, with which he won in Kitzbühel, a private cooking course with Andreas Caminada, Bastian Baker's live concert shirt, Michelle Gisin's Olympic dress & helmet, Nico Müller's racing shoes, Mauro Caviezel's Olympic racing dress and a ski day with Tina Weirather.
See what the celebrities have to say about the auction in the video.
Primaloft jacket brought 7000 francs
The day with Tina, including her Primaloft jacket from the Winter Olympics in Pyeongchang, brought in almost 7,000 Swiss francs. This puts her in first place, followed by Andreas Caminada and Dieter Jermann, who offered an e-tron Experience Weekend including a ride in the Audi driving experience Center Neuburg with the electric prototype Audi R8 e-tron.
Help for hospital staff
Save the Children Switzerland uses the proceeds exclusively in Switzerland, among other things to support employees in hospitals. For example, employees and their children are provided with learning and play sets specially developed for this challenging situation.
Nina Bissig: "This will relieve the burden of caring for their children on parents who work in the healthcare sector and are currently under enormous strain."
Midwife support
Dieter Jermann: "Furthermore, midwives in Switzerland are being supported so that they can continue to provide remarkable services away from the public eye despite the pandemic. The money will be used to cover the costs of procuring protective material and other expenses in the cantons."
