Porsche: Number 1 internationally
WINNERS AND LOSERS Porsche was the biggest international gainer in 2019 at nine percent. Kia was one of the losers, while parent company Hyundai showed a positive development with an increase of five percent. These are the results of Interbrand's annual study on the development of the world's most important brands. Once a year, the world's leading agency for brand [...]
These are the results of Interbrand's annual study on the development of the world's most important brands. Once a year, the world's leading branding agency compiles a ranking of the 100 most valuable brands. Apple, Google and Amazon occupy the top three positions.
Ranking names the brand value
Here is the ranking of car manufacturers in the top 100 in billion US dollars:
7th Toyota +5 percent: 56.246
8. Daimler +5 percent: 50.832
11th BMW +1 percent: 41.440
21st Honda +3 percent: 24.422
35th Ford +2 percent: 14.325
36th Hyundai +5 percent: 14,325
40th VW +6 percent: 12,921
41st Audi +4 percent: 12,689
50th Porsche +9 percent: 11,562
52nd Nissan -6 percent: 11.589
78th Kia -7 percent: 6.428
85th Land Rover -6 percent: 5,855
90th Mini +5 percent: 5.552
Development of the current year
The agency is one of the most important of its kind and is part of "The Brand Consulting Group of Omnicom". The ranking lists the brand value as it should be balanced and the development over the course of the year.
