Auto-Switzerland: Commitment to your mobility
MORE KNOWLEDGE A primal human need is mobility. This statement is at the heart of a commitment by auto-schweiz, the association of Swiss automobile importers, which will be launched next year. With "My AUTOgram," auto-schweiz aims to highlight the multifaceted nature of auto-mobility in Switzerland, while at the same time bringing technical developments such as alternative drive systems and autonomous driving to the attention of a broad audience. A [...]
With "My AUTOgram", auto-schweiz aims to highlight the multifaceted nature of automobility in Switzerland and at the same time bring technical developments such as alternative drive systems and autonomous driving closer to a broad audience.
An important drive of life
Individual mobility is the driving force of life - whether in one's own car or in someone else's, in combination with other means of transport, whether as a driver or passenger, whether with gasoline, electricity, diesel, gas, hydrogen or another drive. Cars fulfill a primal human need: the freedom to do things spontaneously and go one's own way. That is the purpose and message of "My AUTOgram".
Future and new technologies
The first blog articles are devoted to electromobility, the mobility of the future and new technologies. Portraits about a wide variety of people from Switzerland convey how vehicles are used in many different ways.
Building on this, the main part of the engagement begins in January - with an entertaining film series in which people in Switzerland, accompanied by well-known personalities, tell their personal relationship with cars. The series consists of eight episodes, will be shown on meinAUTOgramm.ch and communicated on TV and online media. A print and online campaign will run in parallel.
Mobility is a need for freedom
François Launaz, President of auto-schweiz: "Individual mobility is a need for freedom that is highly relevant to the Swiss. Today and in the future, road transport plays a central role in all our lives, whether directly or indirectly. Whether in a passenger car, van or truck, auto-mobility is and will remain indispensable in Switzerland."
