Subaru: Marco Mascis succeeds Werner Bärtschi
NEW IN THE OFFICE The new Head of Sales & Marketing at Subarau Schweiz AG in Safenwil is Marco Mascis. He takes over the divisions from Werner Bärtschi, who is retiring after 38 years with Emil Frey AG. In addition, Marco Mascis will take over Sales from Dominik Hurter, who is also retiring, at the end of April 2020 [...]
In addition, Marco Mascis will take over sales from Dominik Hurter, who is also retiring, at the end of April 2020. Marco Mascis is familiar with the automotive industry from his previous activities and most recently worked in the watch industry.
Career start as advertising manager
On January 4, 1982, Werner Bärtschi joined what was then Streag AG as advertising manager. In this function, he had one of the most interesting jobs in the automotive industry at the time. He was responsible for twelve brands from three continents. From Japan: Subaru, from the USA: Chrysler, Plymouth and Dodge, and from England: Jaguar, Daimler, Austin, Morris, Mini, MG, Triumph and Land Rover. When Subarau Schweiz AG emerged from the importer Streag AG in 1999, he concentrated exclusively on the appearance of the four-wheel drive pioneer for the last 20 years as Director of Marketing Communications.
