Goodyear: 3000th spruce for environmental protection
More than 86 percent of the 2,500 hectares of forest in the 163 square kilometer area of Lauterbrunnen, Wengen, Mürren, Stechelberg and Isenfluh have a vital protective function for the approximately 3,000 inhabitants, their animals, houses, railroad lines, tourist facilities and roads. Reason enough for customers and employees of GoodyearDunlop Tires Suisse SA, under the leadership of district forester Ralf Schai, with [...]
Reason enough for customers and employees of GoodyearDunlop Tires Suisse SA to plant the 3000th spruce under the direction of district forester Ralf Schai with the help of former Bernese Oberland ski racer Urs Räber.
Jürg Rieser, Country Manager Goodyear Dunlop Tires Suisse SA: "Safety together and sustainability are Goodyear's watchwords and we will always live by them." The swath of destruction that a local storm cut in Grindelwald and Lauterbrunnen within minutes in 2012 can still be seen today. Some 12,000 cubic meters of wood were rolled down and destroyed at the time - over twice as much as the 5,000 cubic meters harvested here as timber year after year.
Ralf Schai, who is celebrating his 30th anniversary this year, is responsible for the area, which is 80 to 90 percent steep in some places, with four foresters and two apprentices. Jürg Rieser: "Environmental protection has been a central pillar of our corporate policy for decades. Trees make an active contribution to combating climate change. But we are building ever safer tires with lower rolling resistance that help the environment, produce less abrasion and less particulate matter. Progressive thinking has already taken Goodyear and its tires to the moon. So the latest revolutionary invention with four intelligent tire balls (AutoSprintCH reported) was just an obvious choice for tomorrow's connected mobility."
www.goodyear.ch
Photo: René Knorr
