Geneva 2019: Product offensive at Yokohama
PROFILE NEWS At the Geneva Motor Show (until March 17), Yokohama is focusing on the concepts of the "Grand Design 2020" management plan. Numerous innovations and a prominent guest await visitors. One of the key topics of the GD2020 strategy is the promotion of the premium tire market. To this end, there are suitable profiles for every need in the premium, winter and hobby tire segments. [...]
One of the key topics of the GD2020 strategy is the promotion of the premium tire market. There are suitable profiles for every need in the premium, winter and hobby tire segments.
New products for everyday life and leisure
These include the Advan Sport V105 for high-performance vehicles, the BluEarth-4S AW21 winter tire, an all-season tire specially developed for the European market, the iceGuard iG60, which achieves the highest performance values in the product range, and the BluEarthWinter for passenger cars and SUVs.
The brand is also presenting new tires for the sports, off-road and classic car segments. A Nissan GT-R equipped with Advan A052 road sports tires will also be on display.
Autograph session with footballer Didier Drogba
In a separate area, Yokohama will present its involvement in the FIA World Touring Car Cup (WTCR) and showcase its partnership with English football club Chelsea FC. One highlight is the visit of football legend Didier Drogba to the Motor Show. The popular footballer will talk about his life on Friday, March 8, from 1.30 pm
