Cadillac: Siegenthaler new head of marketing
MARKETINGPROFI Effective mid-January 2019, Martin Siegenthaler has been appointed as the new Head of Marketing Communication Cadillac Europe. In his new role, Martin Siegenthaler will lead all European marketing activities for Cadillac and Chevrolet Performance Cars. These include advertising, events, promotions and CRM for the Cadillac, Chevrolet Camaro and Corvette brands. Felix Weller, Vice President Cadillac [...]
In his new role, Martin Siegenthaler leads all European marketing activities for Cadillac and Chevrolet Performance Cars. These include advertising, events, promotions and CRM for the Cadillac, Chevrolet Camaro and Corvette brands.
Felix Weller, Vice President Cadillac Europe: "With Martin Siegenthaler, we have gained a proven marketing professional with many years of experience within the automotive industry. His profound know-how will support us in further expanding our business in Europe."
From Opel to Cadillac
Siegenthaler has worked in the automotive industry in various marketing positions since 2004. Most recently, he was responsible for Opel's marketing activities in Switzerland as Marketing Director.
