Mercedes-Benz: The perfect car for Roger Federer
Mercedes-Benz Vans is launching a new 360-degree campaign for the V-Class. The protagonists of the campaign are Swiss tennis pro and father-of-two Roger Federer, his family and their new cuddly companion Vuddi. The campaign will be launched in Switzerland at the end of April. "We are delighted to have won Roger Federer for our new V-Class campaign. The tennis ace and our [...]
"We are delighted to have won Roger Federer for our new V-Class campaign. The tennis ace and our MPV are an ideal mixed double," says Nicolai Berger, Head of Marketing Communication and Product Information Mercedes-Benz Vans. "The V-Class is the perfect family car for sporty fathers like Roger Federer who value a large amount of space, a high level of safety and stylish design."
You can see what the commercial looks like and what role Vuddy (a portmanteau of V-Class and Buddy) plays in it here...
https://www.youtube.com/watch?v=VhVrkywb6FE
www.mercedes-benz.ch
Photo & Video: Plant
